Krampade is a potassium replenisher and the product of a father and son duo from South Dakota and Nebraska (respectively). They are huge hockey fans (among other sports) and having dealt with their share of exercise induced cramping, were excited to share their cramp-reducing product with the world. Athletes were a primary target for them, but they realized that it could benefit other individuals as well. The site was built with sports in mind, but I also worked with them to bring a focus to those other audiences as well.