Gospel Mission Africa (GMA) needed both a website and a brand update since they were changing their name to reflect their updated mission area. GMA came with a logo icon in hand that they were already excited about and asked that I turn it into a full-blown brand. We worked through colors and brand ideals to determine the final design which was then used to develop their new website.
I tackled the website project with the primary goals of clear communication and an easy donation process. We also worked on crafting call-out text to draw visitors’ attention to specific needs.